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Make the business
understandable.

Define the objects, relationships, rules and context that make your business meaningful to people, software and AI.

THE BUSINESS QUESTION

Do the people and systems in our business understand the same things in the same way?

We model what exists in your business, how its parts relate, and what changes when work happens. The result is a practical foundation for connected operations and informed AI use.

What we work on.

The precise scope is shaped around your context, priorities and operating constraints.

01

Business objects

Define customers, offers, capabilities, processes, roles, assets and other entities in your operating context.

IN PRACTICE

We begin with the concepts used in real decisions and workflows. Each object receives a working definition, relevant properties, a clear identity and an owner. We resolve ambiguous terms and distinguish concepts that may currently be mixed together in documents or tools. This creates a vocabulary that people can use and systems can represent.

AN ILLUSTRATIVE SCENARIO

“Customer” may refer to an organisation, a buying unit, a contracting entity or an individual contact. Those distinctions affect ownership, communication and reporting.

02

Relationships & context

Describe ownership, dependencies, responsibilities and the connections between decisions and work.

IN PRACTICE

Relationships explain why objects matter to one another. We define connections such as owns, depends on, contributes to, is responsible for and is delivered through. The model records the business meaning of each relationship and the conditions in which it applies. This helps preserve context when information moves between teams or applications.

AN ILLUSTRATIVE SCENARIO

An offer depends on capabilities, a process is owned by a role, and a project fulfils a commitment. Connecting these concepts makes dependencies available for design and decision-making.

03

Rules & lifecycle

Make states, transitions, permissions and decision conditions explicit.

IN PRACTICE

We describe the states a business object can occupy, the transitions between them and the conditions or approvals needed to move forward. Decision rights and permissions are considered alongside the lifecycle. The objective is a model that supports actual work, including exceptions and the situations that require human judgement.

AN ILLUSTRATIVE SCENARIO

An opportunity should not become an accepted engagement simply because a status changes: the model can specify scope agreement, capacity confirmation and the authorised decision-maker.

04

Implementation mapping

Connect the model to existing data, tools and operational workflows, including supported Collty capabilities.

IN PRACTICE

We compare the designed ontology with the data structures, terminology and workflows of the systems in use. The mapping identifies direct matches, transformations, missing information and capability gaps. We agree which system is authoritative for each object and how updates should be governed. Implementation is scoped to supported capabilities and any separately agreed integration work.

AN ILLUSTRATIVE SCENARIO

A business definition of an engagement may map to several application objects. The relationship and ownership need to remain clear rather than forcing every concept into a generic task.

WHAT YOU TAKE FORWARD

A business model that can guide architecture, coordinate work and give AI a defined operating context.

  • A domain vocabulary and object model
  • Defined relationships and lifecycle rules
  • Ownership and governance of the model
  • A mapping to operational systems and workflows

Objects.
Relationships.
Rules.
Meaning.

THE FOUNDATIONS OF ONTOLOGY

A shared language.
An operational foundation.

A business ontology defines the meaning of the objects your business works with. Business architecture determines how capabilities and processes are organised. Together they help connect strategy, data, decisions and execution.

The model becomes useful through the systems and practices that adopt it. We map the ontology to Collty and other tools within the capabilities and boundaries of the engagement.

Explore the role of Collty

From the first conversation
to a useful outcome.

The working process is agreed around the engagement, with clear decisions at each stage.

ILLUSTRATIVE ENGAGEMENT

Connecting commercial and delivery language

Sales, operations and finance use different definitions of an engagement. We map the concepts each team relies on, clarify the distinction between an opportunity, agreement, project and delivery commitment, and define the relationships and lifecycle. The shared model becomes a reference for process design and system configuration. It is then tested against real examples and maintained by agreed owners.

A TYPICAL SCENARIO, NOT A CLIENT CASE STUDY.

Before we begin.

Can this be a standalone engagement?+

Yes. Business Ontology can address a defined business need independently. If the work identifies a need for further research, architecture or implementation, that becomes a separate scope to agree, rather than an automatic extension of the engagement.

What do you need from our company?+

We begin with the business question and access to the people who understand it. Depending on the scope, the work may require existing research, business and process documentation, operational information or conversations with relevant stakeholders. Access and responsibilities are agreed before the work starts.

How are progress and results evaluated?+

We define the outputs, review points and acceptance criteria for the engagement. For an implemented system, we also agree the operational signals used to evaluate its performance. The measures should match the work in scope and the decisions each party can control.

Do we have to use Collty?+

Research, ontology and architecture can be delivered without adopting a new platform. For implementation work, we evaluate Collty alongside your existing environment and determine the appropriate configuration and integrations. Platform use and business engineering have distinct scopes.

Part of a
connected practice.

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your next step.

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